The Trending feature can give you great insight into what people are talking about and what they’re interest in. With this one go beyond simply what is trending and look at what kinds of content are trending. In other words look for patterns. Are there subjects or themes that seem to keep trending over time? Is it usually news stories or videos? Finding these patterns and using them can work to your advantage. This could give you a better idea of what content resonates best with Facebook users empowering you to reach and engage more people.